You built the gallery. Now fill it with the right agents.
"You invested in the gallery. Now fill it with the agents who can, and want to, actually sell your product."
Developers spend millions on sales centers, renderings, and media campaigns. Yet broker activation remains inconsistent and inefficient. Miami Real Estate Week solves that by delivering pre-registered, qualified agents directly into your gallery during a structured, concentrated week across South Florida.
Broker activation
is broken.
You already know it.
You have the gallery. You have the product. You have the marketing budget. And yet the same challenge persists: the agents who should be selling your development are not inside it often enough, and when they do visit, the experience rarely produces conviction.
A traditional broker opens the door to whoever shows up. Attendance is unpredictable, agents are unscreened, and the format gives them no comparative context within your submarket. They leave with a brochure and a glass of wine, not a working understanding of why your project wins.
MREW was built to solve every part of that problem, structurally, at scale, in one concentrated week.
A traditional broker opens the door to whoever shows up. MREW delivers pre-registered agents who paid to be there and chose your submarket intentionally.
Agents are visiting 30 different projects across 3 counties over 3 months. MREW consolidates that into one week, with your gallery inside the route.
Isolated gallery visits give agents no frame of reference. Neighborhood routing gives them the comparison that builds conviction, with your project at the heart of the story.
MREW concentrates brokerage attention into one structured activation, routing pre-registered agents directly to your gallery in a professional format, alongside the other projects in your neighborhood.
Routes filling now
If your gallery
isn't on the map,
absence is visible.
Routes are built by neighborhood. Agents visiting your submarket will leave with deep knowledge of the projects on the map, but none about yours.
Not just foot traffic.
Conviction-building access.
Every element of your MREW participation is designed to produce a specific outcome: agents who leave your gallery with a genuine understanding of your product, your positioning, and your submarket, and who can translate that into buyer conversations the same week.
This is not a broker open with better catering. It is a structured activation platform built around the way agents actually form conviction, and the way developers actually build brokerage relationships at scale.
Your gallery is assigned to a curated neighborhood route, visited by a group of pre-registered agents during a structured time block. Every agent who walks through your door has intentionally chosen your submarket. They arrive prepared. They arrive focused. And they arrive alongside agents visiting the 4 to 6 other galleries in your geography, giving each visit comparative weight.
Each gallery visit is led by your in-house team member alongside a verified top producer of the development. Agents leave with tactics, not just talking points, firsthand insight into what is working right now from the people achieving the results. This is the format that builds trust between your team and the brokerage community.
Every participating development is featured in the MREW Week Brief, distributed to 50,000+ licensed agents across South Florida before the first route begins. Your gallery is visible across the market before agents even walk through the door, establishing presence with agents who may not be on your specific route but are actively working your submarket.
Participating developments gain access to the MREW Talks & Sessions Series, five days of applied market intelligence covering the forces shaping South Florida real estate in 2026. Position your team alongside the practitioners and thought leaders driving this cycle, and build relationships with brokerage leadership across three counties in one week.
One week.
One platform.
Reach that compounds.
The agents who walk through your gallery are only part of the story. MREW reach extends far beyond the 50 agents on your route, through the Week Brief, social amplification, and the network effect of 1,000+ registered professionals moving through the same coordinated platform at the same time.
When the entire South Florida market activates in one week, visibility concentrates. The projects on the map are seen. The projects that aren't are conspicuously absent.
Committed, pre-registered professionals across all three counties, agents who chose your submarket intentionally.
Licensed agents reached through the MREW Week Brief and digital distribution before the first tour begins.
Curated routes across 20 distinct submarkets. Your gallery is positioned within the geography that agents are actively exploring.
What MREW delivers
that a broker open
cannot.
The traditional broker open model was built for a different market. Attendance is inconsistent. Agents are unprepared. The format rarely produces qualified buyer introductions. And the ROI, after hosting, catering, and staffing, is almost never justified by the outcome.
MREW was designed from the ground up to produce a different outcome: pre-registered agents, neighborhood context, structured timing, and a professional format, all in one concentrated week.
"Your competitors will be in the route map. The agents visiting your submarket will leave with deep knowledge of the projects that are in it, and none about yours."
Miami Real Estate Week · September 2026Selective by neighborhood
Routes are filling.
Once a submarket closes,
it closes.
Participation is selective by neighborhood to protect route quality and the agent experience. Register your development to confirm placement.
Built for developments
with a product
worth experiencing.
MREW is designed for developments with an active sales gallery and a product ready to be experienced by South Florida's working brokerage community. Participation is selective by neighborhood to protect route quality and ensure that every agent visit results in real conviction, not just foot traffic.
Projects in active pre-sales with a model unit or fully built-out gallery. The format is designed to give agents the hands-on experience that translates into buyer conversations.
Developments where the brand, lifestyle, and amenity story requires an in-person context. MREW routes deliver agents who are specifically interested in your submarket and price point.
Completed or near-completed buildings with active inventory that benefits from structured broker activation, particularly in submarkets with multiple competing projects.
High-value resale inventory where the agent relationship is critical to the transaction. Participation connects your listings to the agents most actively working your submarket buyers.
Developments with a residential element that benefits from brokerage relationships and direct agent engagement during the week.
Projects in emerging neighborhoods that need to build brokerage familiarity quickly. MREW neighborhood routing builds that familiarity in one week, at the scale no individual activation can match.
Establish your gallery
before the map
is permanent.
September 14-18 is the inaugural edition of Miami Real Estate Week. The long-term objective is clear: an annual flagship activation, the real estate equivalent of a market-defining week where brokerage, capital, and inventory converge across South Florida.
Founding participants shape the platform. They establish their gallery within the first route maps and carry that positioning into every subsequent edition. The developers who participate in the founding edition are not simply joining an event. They are establishing their position within an institution before it becomes one.
That position is not available in Year Two.
"The developers who participate in the founding edition are not simply joining an event. They are establishing their position within an institution before it becomes one."
Miami Real Estate Week · September 2026
Your gallery.
The right agents.
One week.
Participation is selective by neighborhood to protect route quality and the agent experience. Routes are filling now. Register your development to confirm placement and receive the participation prospectus.